AUDIENCE DEVELOPMENT
Before a product or service is created the Product, Operations, and Marketing teams have usually already been given the target audience. After all, you must know who you are building something for. But, once the product or service has been fully created, many times, no one goes back and analyzes how the product or service will speak to the pre-determined audience, or if during development the audience shifted.
Through market research, conversations, and analysis, The DV Outlook works with both big and small companies to examine who your core audience is, define that audience, and create the necessary story to sell your product and service, driving brand awareness and revenue growth.
SALES TEAM STORYTELLING SESSION
Salespeople tell a story. Whether selling pharmaceuticals, investment services, or technology, you must be able to communicate your product and services in a way that makes someone want to keep talking to you about it. When selling to a business there is usually a direct need for the product or service, but you are still talking to a person, and connection through storytelling can close the gap and get you the deal.
We help salespeople write and tell a story that makes the company and product interesting.
The DV Outlook spends the day with sales teams helping them break down and comprehend your company story in their individual tone. At the end of the session your team will be more confident and ready to generate new leads, grow pipelines, and secure deals.
START-UP MARKETING DIRECTION
Fun Fact: Did you know start-up companies have abnormally high turnover rates for marketing executives?
Start-up companies have the ideas, strategy, intelligence, and leadership needed to get started, but there comes a time to hire a marketing lead. Where do you start? Marketing needs can be complex. You must consider everything, including tradeshows, website, collateral, CRM systems, lead generation, digital marketing, social media, sponsorships, communication, and the list goes on…how do you find the right person to create and launch it all? Should you hire a Head of Marketing, or should you hire an agency? That’s where The DV Outlook comes in. We help start-up companies determine their core marketing and communication needs, then research and design the best way to launch their official marketing and communication efforts.
If you’re not ready to hire a full-time person we find the perfect agency for the company to work with to achieve both short and long-term goals.
CAMPAIGN STRATEGY
You have fantastic products and offer outstanding services, yet you can’t reach your customers the way you want to. There’s something missing in your message and strategy.
The DV Outlook will lead brainstorming sessions with your marketing team. As a result of the brainstorming sessions your team will walk away with full creative campaign strategies and a solid action plan.
Sometimes an outside voice can offer a different viewpoint. Let The DV Outlook be the voice that helps take your business to the next level.
KEYNOTE SPEAKER
Dana Vaughn is a commended keynote speaker who delivers compelling messages to company leaders, sales and marketing teams, and women’s groups across the country. Her keynotes cover a myriad of topics, including but certainly not limited to:
- Defying the odds
- Why All Voices Matter
- The importance of defined audiences
- Marketing and Sales need each other for the bottom line
- Dream Big, Decide Big, Deliver Big